Townsend Communications


Because the right words make all the difference

Some sample stories focusing on Fitness:


Start a Cycling/Mountain Biking Program
Those first-graders pedaling around your neighborhood with the gap-toothed grins are on to something that a lot of adults have forgotten: in addition to being a liberating form of aerobic exercise, biking is good old-fashioned fun. And the best news is that cycling is not just for kids anymore. In fact, about 20 million adults get on their bicycles at least once a week looking for fitness and fun... [ more ]

Fore Your Health
Golf used to be the Rodney Dangerfield of the sports world: it got no respect. Non-golfers scoffed at the notion that riding around in a cart and tapping a ball into a cup was good exercise. And they made fun of golfers’ goofy-looking clothes, too. Just what was the deal with those plaid pants, anyway...? [ more ]

Getting Started Inline Skating
If you’re looking for a workout that will make you feel like a kid again, lace up the skates. “Skating is giggles first and exercise second,” says David Cooper, co-founder of the International Inline Skating Association (IISA) and two-time national champion in outdoor speedskating. “Remember how much of a blast it was when you were young to skate? We all loved the clickety-clack of our skates on the sidewalk,” he adds. Cooper has taken his skating to a new level. He’s listed in the 1999 Guinness Book of World Records for Highest Mountain Skated (Mt. Kilimanjaro)... [ more ]

No-Fault Fitness
If you think that the hard-charging game of tennis is only for 17-year-old superstar “wonderkids,” you’re playing on the wrong court. All that swinging, lunging, and slamming the ball past your opponent can add up to some serious fitness benefits-no matter what your age. “If you think you can’t play tennis anymore because it requires too much activity and running around, recreational doubles is the answer for you. By getting out and playing two or three times a week, you can complement other fitness programs such as walking or swimming,” says Tammi Ketler, an exercise physiologist and director of the USA TENNIS program in New York City, New York... [ more ]

Going the Distance
Congratulations. You’ve worked hard to make exercise a regular part of your life, and you’re committed to it for the long haul. But let’s be honest: running and cycling around the block all the time is getting a bit, well, boring. You need a goal…something you can work towards achieving. So why not tackle a triathlon?... [ more ]

Starting a Walking or Running Program
Spring’s warmer temperatures make it the ideal time to begin an exercise program. You’ll find people out strolling the park as well as pounding the pavement in their quest for fitness. So how do you know whether to lace up your shoes for a stroll or a serious sprint...? [ more ]