Lindsey
Townsend
Copywriter

Editor, Digital Copywriter, Feature Writer, and Author

HI, I’M LINDSEY.

Here’s what you need to know about me:

I love helping clients tell their stories.  I’ll take the time to get to know the real you and make it easy for you to share your message with the world. And we’ll have some fun along the way.

In college, I studied journalism and psychology. After I graduated, I was lucky enough to land a job at a boutique communications consulting agency in Chicago. It was a great place to learn to do absolutely anything that was thrown at me.

The owners were two brilliant communication professionals who gave me 10 projects to work on at once. Our agency motto was “whatever it takes.”  It was crazy, chaotic, and deadline-driven.

I adored it. 

I write words that motivate and move people.

I’m comfortable writing for both business and consumer audiences.  I’m capable of wearing many hats to help you reach your objective, from managing editor to business reporter to web copywriter. Whether you need to rebrand an existing publication, write a feature story for a trade magazine, or create a new landing page for your website, I’ll get it done on time and on budget.

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Feature Writing

 

I’ve written hundreds of cover and feature stories for business newspapers, health publications, corporate newsletters, trade magazines, and more. It’s so much fun to talk to people, to dig deep and discover what makes them light up … to reveal not just their business or personal philosophy, but also their vision and their values. To shine a light on their soul, in a sense.

The only thing better than coming up with a perfect hook for a piece is feeling the magic that happens when an article just flows and puts itself together. I can write to fit both short and long-form articles, and I can edit as well. If you write 4000 words but need 600, I’ll send you back 599 — and capture the heart of the piece.

Connecting the Dots

 

 What do you need your audience to know? Whether you want to explain your company’s unique competitive advantages for a B2B publication, explain a new life-saving health procedure for a consumer audience, or convince potential donors their dollars will get the best ROI with your nonprofit, I can help you create the messaging that encourages them to take action. As a collaborator, I love researching, brainstorming, developing a plan, and executing it to help you meet your project goals.

Web Copywriting

Most businesses know they need a professional website to promote their products and services. But too many make the worst possible mistake when it comes to their web copy. They promote features, not benefits.

I know that I’m on the right track in writing persuasive copy when I’ve convinced myself that I must have whatever it is that I am writing about. “Wow, this 5G phone service really is off the chain — I need to call to see if I can get it in my area yet!”   

Due to contractual restrictions I’m not able to promote my web copy projects to the public at large, but if you have a web project in mind and would like to see writing samples, please use the contact form to reach out for the password and I’ll show you the goods.

Marketing Communications

What’s the most important question you need to ask before you say you need a brochure or a website to promote your business?  

What makes you and your business uniquely qualified to solve your customer’s need or problem?

That’s the question you need to answer, and that’s where you start to tell your story.

I can help from concept to completion with your brochure, newsletter, magazine or book—and get it done on time and on budget.

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Editing

Weather or not you know it, you need a good copy editor.

Did it hurt you to read that sentence? It hurt me. Like, physically punched-in-the-stomach kind of hurt.

If you need proofreading and copy editing to fix punctuation, grammar, and style, I can catch all the misplaced apostrophes, typos and missing serial commas, fix the run-on sentences, and get rid of clichés and clunky phrases. And if you need developmental editing, I can provide structure and organization to your work and turn an incoherent word salad into clear, understandable prose.

Book Author

When I was editor of Dallas Woman magazine, I wrote a cover story about the first female CEO of a manufacturing company. Ten years later, she called me and said she wanted me to help her write a book. I assumed it was about her business. I assumed wrong. 

It turned out to be so much more than that. She had lost a daughter and wanted to write a book to help other people going through great loss. Over the course of the next year, we wrote Letting Go: Surviving and Thriving through Life’s Greatest Trials.

I love how working with clients on one project often leads  you to down an unexpected road to a new opportunity. We went on to write four children’s books that dealt with challenges many children face, like divorce, moving, and being bullied.

Let’s Start Something new.
Say Hello!

Tell me a little more about your writing project below, or email me at here. Even if we’re not a fit for the current assignment you’re thinking about, I am always happy to provide resources and ideas that might help.

CONTACT FORM

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